Sunday, April 15, 2012

The Young & Restless

We do things completely different than we did 50 years ago. Every aspect of popular culture, religion, lifestyle, and even the way we do business has changed. It seems like today's biggest entrepreneurs are getting younger and younger. Thanks to popular sites such as YouTube and the once popular MySpace, so many people have been able to take their career to the next level (i.e. Justin Bieber via YouTube and Mark Zuckerberg via Facebook). Because success is closer than it has ever been, there's been a new breed of entrepreneurs. They are relentless when it comes to "making it". They seemingly have no fear against the obstacles they face. They have newer and better resources than past generations. They are the future, the new entrepreneurs. They are The Young & Restless.

TY&R are not hard to spot. They may not look like it at first glance, but take a second look and you will see they are equipped for success. You may not see a briefcase or even a laptop bag, but they will have their smart phone and ipad ready to write notes, make memos, and pencil you in on their calendar. You won't get a business card with a phone number and address. Instead, it will have their email, Facebook, and Twitter addresses, so that you can get to know them more personally and contact them directly. Normal business meetings aren't held in a boardroom in an office space. It's most likely taking place where ever they are via Skype or FaceTime. That way they can be reached any hour of the day no matter where they are. The Young & Restless may not even look like a future CEO without ties, slacks, and button up shirts. However, don't mistake someone in a Sleep is 4 Suckers tee, jeans, and sneakers as someone who is unprofessional and can't deliver. If you do, then you obviously don't know the meaning behind the brand on their chest. What we're doing is starting a revolution. Turning hobbies into careers and multimillion dollar empires. Look at Jay-Z for example. He started off as a drug dealer. Later, he started rapping, and he took his influence from that career and created an empire. He now is co-owner of the 40/40 club, part owner of the New Jersey Nets, has a clothing line, and is founder of Roc Nation, a record label, management, music publishing, and entertainment company. Looking at him on a normal day, you would never think that he has accomplished as much as he has. This is where we get inspired to take one thing, turn it into something, and then transform it into another without so much as an ivy league degree.

Although there are some drastic changes as far as how we do business now, there are still somethings that haven't changed. If you take a step back and look at all the successful people in the world, you will see that everyone has had an extraordinary drive and passion to succeed. No matter if you have quill and ink or the newest ipad, if you don't have the passion for what you are doing and the drive to take you there then you will never reach your destination. When it comes down to it, the only thing that can take you to the next level is you. Take advantage of the luxuries you are afforded in this modern day society, but more importantly, never lose sight of what you want to achieve.


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